I will be debuting the ALINA™ method at World IA Day 2025 Akron.
“Beyond Design: Positioning UX as a Business Solution in Times of Change”
Change is inevitable—layoffs, mergers, and reorganizations are part of today’s business landscape. In this talk, I’ll share insights and practical guidelines on how to position UX as a business-critical function rather than a design luxury. By reframing UX in terms of business impact, you can strengthen its role during times of uncertainty and ensure it remains a key part of strategic decision-making.
